HOW TO BECOME A

YOUTUBE HERO

Phase 1: Create AMP’d Videos

Attract those searching for your expertise

Phase 2: Collaborate

Significant Accelaration of channel subscribers

Phase 3: Rare Videos Will Go Viral!

Your audience will share your videos with their friends

Phase 4: Subscriber Momentum

You can create videos on any topic, with any title and you’re subscribers will give you tons of views

VIDEO TOPIC BRAINSTORM

Use Quora to find topics you are excited to answer

What topics have your
contemporaries on YouTube made videos about, that you are passionate about?

What are current Hot Topics, or what will be in the coming months?

Brainstorm exercise to list 50 “How To” video topics you can think of off the top of your head.

What topics are you VERY
opinionated about?

Compile a list of questions you are asked via email and social media comments, etc.

What topics could you talk about for hours and hours without notes or a script?

If you wrote a book, what would the chapter headings be? What would the section topics be?

Create “Google Alerts”
for topic in your industry.

KEYWORD RESEARCH

Determine how the masses are searching for these topics.

Use the AMP’d scoring system to select your video title and keywords.

Rule 1: Length of Phrase

1-3=-2* 4=-1* 5=1* 6=3* 7=4* 8=5* 9+=6*

Rule 2: Google Search Volume

0=-5* 10-1K=-2* 1K+=3*

Rule 3: Competition on YouTube

7+=0* 5-6=1* 3-4=2* 2=3* 1=4* 0=5*

Highest score possible is 14 stars 10 stars and above are excellent topics

SCRIPT – SHOOT – SOUND

Create the script based on search queries by your audience. Remember your script turns into CLOSED CAPTIONS.

Closed Captions help Google know what to rank the video for.

Capture “Thumbnail Worth” images during the shoot itself instead of picking one from the final edit.

Use a Professional sound recording device like Zoom H2N.

HOW TO STRUCTURE YOUR VIDEO

1

HOOK

Give you audience a Reason to Watch, or Confirm that they found what they are looking for.

2

BE AWESOME

Optimization helps oyu with getting discovered by search engines. Retention depends solely upon the awesomeness of your video

3

ANNOTATIONS & CARDS

Utilize YouTube’s interactive features to make it easy for viewers to take action.

4

VIDEO LOGO

Keep it Short

5

DELIVER HELPFUL CONTENT

Don’t hold back. Share the best advice and most valuable secrets that you could possibly share within 5 to 10 minutes.

6

CALL TO ACTION

After the video is over, include a trailer to invite people to subscribe, watch another video, and act on simple offer. No selling here.

7

DROP SEEDS

Don’t ever promote a service or product here, but you can drop subtle hints or “seeds” about the services you offer or clients you help.

CHOOSING A TITLE

Choose 8 or so phrases with the top AMP’d Scores

The title will be the one with the highest score, or the longer phrase that includes other high scoring phrases within it.

Place all the exact phrases as your keywords

Don’t sensationalize title. Clickbait titles are great for email, but will hinde AMP’d video results.

OMG! you wont believe what she just added in this lasagna

lasagna secrets demystified

ANATOMY OF A PERFECT DESCRIPTION

TAGS

Don’t use any of the generic and short keyword suggestions

bths-foodbths-music

Don’t use mispelling unless it has high search volume

You may include your name or company name occasionally
in your most important videos.

4 types of thumbnails that work

CONVEY STRONG EMOTION

CLOSE UP OF FACE

IMAGE + TEXT

BRIGHT COLOR + READABLE TEXT

CLOSED CAPTIONS

YouTube’s automatic transcription tool is helpful and will save you a lot of time. Check it for accuracy, and edit out mistakes.

BEST TIME TO UPLOAD

Publish videos at the same day and time every week. If you upload in advance, make sure yourdefault upload settings are to “unlisted” or “private.”

ENGAGE

Engage with comments and build trust and relationship with your audience and potential costumers.