Phase 1: Create AMP’d Videos
Attract those searching for your expertise
Phase 2: Collaborate
Significant Accelaration of channel subscribers
Phase 3: Rare Videos Will Go Viral!
Your audience will share your videos with their friends
Phase 4: Subscriber Momentum
You can create videos on any topic, with any title and you’re subscribers will give you tons of views
VIDEO TOPIC BRAINSTORM
Use Quora to find topics you are excited to answer
What topics have your
contemporaries on YouTube made videos about, that you are passionate about?
What are current Hot Topics, or what will be in the coming months?
Brainstorm exercise to list 50 “How To” video topics you can think of off the top of your head.
What topics are you VERY
Compile a list of questions you are asked via email and social media comments, etc.
What topics could you talk about for hours and hours without notes or a script?
If you wrote a book, what would the chapter headings be? What would the section topics be?
Create “Google Alerts”
for topic in your industry.
Determine how the masses are searching for these topics.
Use the AMP’d scoring system to select your video title and keywords.
Rule 1: Length of Phrase
1-3=-2* 4=-1* 5=1* 6=3* 7=4* 8=5* 9+=6*
Rule 2: Google Search Volume
0=-5* 10-1K=-2* 1K+=3*
Rule 3: Competition on YouTube
7+=0* 5-6=1* 3-4=2* 2=3* 1=4* 0=5*
Highest score possible is 14 stars 10 stars and above are excellent topics
SCRIPT – SHOOT – SOUND
Create the script based on search queries by your audience. Remember your script turns into CLOSED CAPTIONS.
Closed Captions help Google know what to rank the video for.
Capture “Thumbnail Worth” images during the shoot itself instead of picking one from the final edit.
Use a Professional sound recording device like Zoom H2N.
HOW TO STRUCTURE YOUR VIDEO
Give you audience a Reason to Watch, or Confirm that they found what they are looking for.
Optimization helps oyu with getting discovered by search engines. Retention depends solely upon the awesomeness of your video
ANNOTATIONS & CARDS
Utilize YouTube’s interactive features to make it easy for viewers to take action.
Keep it Short
DELIVER HELPFUL CONTENT
Don’t hold back. Share the best advice and most valuable secrets that you could possibly share within 5 to 10 minutes.
CALL TO ACTION
After the video is over, include a trailer to invite people to subscribe, watch another video, and act on simple offer. No selling here.
Don’t ever promote a service or product here, but you can drop subtle hints or “seeds” about the services you offer or clients you help.
CHOOSING A TITLE
Choose 8 or so phrases with the top AMP’d Scores
The title will be the one with the highest score, or the longer phrase that includes other high scoring phrases within it.
Place all the exact phrases as your keywords
Don’t sensationalize title. Clickbait titles are great for email, but will hinde AMP’d video results.
OMG! you wont believe what she just added in this lasagna
lasagna secrets demystified
ANATOMY OF A PERFECT DESCRIPTION
Don’t use any of the generic and short keyword suggestions
Don’t use mispelling unless it has high search volume
You may include your name or company name occasionally
in your most important videos.
4 types of thumbnails that work
CONVEY STRONG EMOTION
CLOSE UP OF FACE
IMAGE + TEXT
BRIGHT COLOR + READABLE TEXT
YouTube’s automatic transcription tool is helpful and will save you a lot of time. Check it for accuracy, and edit out mistakes.
BEST TIME TO UPLOAD
Publish videos at the same day and time every week. If you upload in advance, make sure yourdefault upload settings are to “unlisted” or “private.”
Engage with comments and build trust and relationship with your audience and potential costumers.